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Building Habit-forming Products? Make Them Invisible.
How to make your product part of your users' daily routine
Karthik Pasupathy
Apr 6
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Building Habit-forming Products? Make Them Invisible.
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Readwise is a great example of user-centric product design
Apps with great User Experiences (UX) aren’t talked about a lot. Reason? One, the number of apps with great UX are quite scarce. And two, the UX in some…
Karthik Pasupathy
Feb 19
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Readwise is a great example of user-centric product design
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The Temptation Equation: A look into Amazon’s Checkout Process
Comparing the checkout process of Amazon and Flipkart
Karthik Pasupathy
Oct 15, 2021
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The Temptation Equation: A look into Amazon’s Checkout Process
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The Biggest Problem With Indian Crypto Exchanges Today
I stumbled upon the problem with Indian crypto exchanges by chance. It was a Saturday. A strong cup of coffee at 10 PM isn’t always a good idea. But, I…
Karthik Pasupathy
Oct 7, 2021
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The Biggest Problem With Indian Crypto Exchanges Today
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What Do Tea Shop Butter Biscuits Teach Us About Product Design?
A glimpse into the design of an everyday delicacy
Karthik Pasupathy
Apr 25, 2021
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What Do Tea Shop Butter Biscuits Teach Us About Product Design?
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4 Things Product People Should Learn From Stand-up Comics
Last weekend, I laughed too hard. I went to a stand-up comedy special by Karthi Durai a.k.a KD, an upcoming stand-up comic from Chennai. The show was…
Karthik Pasupathy
Apr 4, 2021
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4 Things Product People Should Learn From Stand-up Comics
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Why Substack Is Great for Newsletters and Not for Blogs
These improvements could make the service a powerhouse for writers.
Karthik Pasupathy
Oct 4, 2020
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Why Substack Is Great for Newsletters and Not for Blogs
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OnMail: Did the new email service get it right?
A glimpse into the UX of the new email service.
Karthik Pasupathy
Sep 3, 2020
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OnMail: Did the new email service get it right?
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Visualizing a note-taking feature inside Zoom
Create, manage, and share meeting notes with your colleagues and team members.
Karthik Pasupathy
Jul 22, 2020
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Visualizing a note-taking feature inside Zoom
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Google Pay is Missing the One Thing Google Is Famous For
A UX analysis of Google's UPI app and how they can improve it!
Karthik Pasupathy
Jul 9, 2020
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Google Pay is Missing the One Thing Google Is Famous For
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Zoom Score: A Metric That Could Define The Future of Remote Work
Sounds like scifi? But, who knows!
Karthik Pasupathy
Apr 26, 2020
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Zoom Score: A Metric That Could Define The Future of Remote Work
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Why I Emptied My Cart on Bigbasket.com
A look into the emotions of a customer when they're trying to buy something on Bigbasket.
Karthik Pasupathy
Nov 26, 2019
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Why I Emptied My Cart on Bigbasket.com
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